Archives – I’mperfect – A Grade XI initiative

They students of grade XI have been working on the topic of body shaming among kids and young adults. The project, with its potential to bring about a change in the immediate environment, also has much wider range. The students are working on blogs, street plays, short films and posters.  Meanwhile, to catalyze their work, they had a guest lecture by Ms.Fathima, Creative Head of ‘Potato Potato’ to help transform the project into a campaign. Recounting various real life examples of ad campaigns, she connected very well to the age group and has laid the track for an effective campaign. Body shaming is a problem which can be tackled and solved practically by rooting it out of the young minds who make up tomorrow’s India.

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- S Solaisanthosh, grade XI


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